Win with
competitive
intelligence
Regular debriefs that track your competitors across different categories and tell you exactly how to react.
No credit card required. Your first debrief is delivered within 48 hours.
Trusted by
Rankwise
Founder Ventures
Founder Partners
DealmaykerDeep insights for truly informed decisions
Every debrief leads with conclusions and closes with recommended actions, so you can read it in 5 minutes and act on it right away.
Asana launched an unreleased AI assistant. Monday.com running aggressive promotions. Your content moat is widening.
STRENGTHENING: Feature velocity up, competitors quiet on AI.
Monday.com introduced a new Enterprise tier. Asana quietly added an AI assistant to their codebase.
ClickUp added 12 new roles (heavy on engineering). Asana cut open roles from 8 to 3.
Accelerate your AI messaging before Asana announces publicly. Monitor Monday.com pricing for Enterprise pressure.
Your competitors are making moves you don't know about
Most founders find out about competitor changes weeks too late because enterprise CI tools cost $15K/yr and Google Alerts only scratches the surface.
Blindsided by pricing changes
Your competitor quietly raised prices 3 weeks ago. You found out from a customer.
Late to feature launches
They shipped an AI assistant you didn't know about until the Product Hunt launch.
No time to track everything
You check their blog once a month. Their careers page, pricing, and changelog go unwatched.
Everything you need to outsmart your competitors
We track 6 distinct signal categories per competitor, giving you the full picture that most affordable CI tools miss.
Product & Pricing
Feature launches, pricing changes, platform shifts
"Competitor added an unreleased AI assistant to their codebase before any press coverage."
AI & Automation
AI features, LLM replicability, AI-native competitors
"3 of your 5 competitors added AI features this quarter. The category is converging on AI."
Hiring & Team
Growth direction, key hires, headcount velocity
"We corrected LinkedIn job data by 50-80% using direct ATS integrations."
Funding & M&A
Rounds, acquisitions, revenue milestones
"Competitor raised $12M Series A. Expect aggressive pricing and expansion in 90 days."
Content & Distribution
SEO shifts, social strategy, partnerships
"Competitor increased blog output 3x over 8 weeks: content-led GTM push incoming."
Market & Regulation
Regulatory changes, platform risk, consolidation
"New EU AI Act requirements will hit your category in Q3. Two competitors are already adapting."
From signup to your first debrief in 48 hours
We build your watchlist
Tell us your top competitors. We configure 5-10 companies across all 6 signal categories and start tracking their pricing pages, changelogs, careers, and more.
We monitor everything
We regularly monitor 80+ sources per competitor. Direct website tracking catches changes they don't announce: quiet pricing tweaks, job postings, unreleased features.
You get debriefed
A 5-minute debrief lands in your inbox with the TLDR up top, signal breakdowns in the middle, and recommended actions at the bottom so you can read it over coffee and act on it the same day.
First debrief delivered within 48 hours.
The competitive intelligence you need at a price that makes sense
See how we compare to enterprise CI platforms and other tools on the market.
| Feature | Debriefing | Klue / Crayon | Unkover | Google Alerts |
|---|---|---|---|---|
| Signal categories | 6 signals | Broad (enterprise) | 3-4 signals | News only |
| Conclusions & actions | ||||
| Direct website monitoring | Limited | |||
| Longitudinal tracking | ||||
| AI disruption tracking | ||||
| Price | $149/mo | $1,300+/mo | $79-199/mo | Free |
First debrief
Baseline snapshot of every competitor across all 6 signals.
Trend lines emerge
Pricing trajectories, hiring velocity, content cadence become visible.
Pattern detection
Correlations surface: 'Every time they hire a VP Sales, they raise prices within 60 days.'
Full competitive history
A year of structured data no other tool has. Decisions backed by real trend data.
Intelligence that gets smarter with every cycle
Each debrief builds on data from every previous cycle, so after a few months you have trend lines, pattern detection, and pricing history that no other tool can replicate.
35
data points per competitor per cycle
6
signal categories tracked
3 weeks
earlier than competitors
10x
cheaper than Klue or Crayon
Plans that scale with your competitive needs
Save two months with annual billing on any plan.
Starter
For founders tracking their core competitors.
$149/mo
- Up to 5 competitors
- Regular debriefs
- Signal alerts
- Longitudinal data tracking
- Email delivery
Growth
For teams that want deeper analysis and trends.
$249/mo
- Up to 10 competitors
- Everything in Starter
- Quarterly deep dive
- Trend visualisations
- Priority support
Portfolio
For VCs, studios, and multi-product companies.
$449/mo
- Up to 20 competitors
- Everything in Growth
- Custom signal priorities
- Slack delivery
- Dedicated analyst
No credit card required. Start with a free debrief, upgrade when you're ready.
Get your first debrief free
We deliver within 48 hours. No credit card required.
Frequently asked questions
Stop getting blindsided.
Your competitors are moving. Know before they announce.
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