Know what your competitors changed

One short brief tells you what changed, why it matters, and what to do next. Every point links to its source.

    No credit card · First debrief in 10 minutes · Delivered by email

    4.9 from 250+ founders and investors

    Sample brief

    Biweekly · 14 Oct 2026 · 3 competitors

    Northstar cut starter price and hired five sellers in one week.

    What changed

    Northstar published a lower starter plan and opened five go-to-market roles.

    Why it matters

    Buyers who compare you on price will see a cheaper default this cycle.

    What to do next

    Hold your current price. Put the comparison on the gap they just created.

    Signals this cycle 4 of 27

    • NorthstarPricing Starter plan drops from $49 to $29 a month northstar.example/pricing 2 days ago
    • NorthstarHiring Five new sales roles open in Austin northstar.example/careers 3 days ago
    • VantageProduct AI call summaries ship to every plan vantage.example/changelog 5 days ago
    • LumenFunding Raises a $12M Series A to enter Europe lumen.example/press 6 days ago

    Evidence: pricing page · careers · changelog · press

    Founder Ventures Founder Partners Rankwise OutFriend Harochi Hansatic Dealmayker
    12K
    companies tracked
    137K
    sources monitored
    48K
    signals found

    Get a free competitive debrief

    Tell us about your company. We’ll research your market and prepare a source-backed competitive brief.

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    Email
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    The sources we watch

    Ads

    App stores

    Pricing

    Product updates

    Hiring

    Funding and filings

    AI and tech stack

    Traffic

    LinkedIn

    Also homepages, positioning, market, regulation, reviews, status, GitHub, integrations, docs, and comparisons.

    Your first debrief in four steps

    Name your competitors

    Pick your direct rivals. We also find substitutes and new entrants.

    We check them every day

    Pricing, product updates, hiring, funding, and traffic. We compare each one to the last check.

    We write one brief

    What changed, why it matters, and the next move. No feed to read.

    It lands by email

    We email you when the brief is ready. The evidence is one click away.

    The brief busy leaders
    actually read

    At FounderPartners, Debriefing gives us a 5-minute competitive read on each portfolio company, per cycle and conclusion first, action items ready to go. We've caught pricing moves and unannounced launches before our founders did. It's made our advice sharper and more current, without adding a minute to our workload.
    Brian FlynnFounderPartners
    Debriefing spotted a competitor’s big move the same week it happened. We would have missed it completely. Now I read one short brief instead of checking five competitor sites, and it tells me what to actually do about it.
    RomeFounderVentures
    As an SMB CEO, I don't have a team to track competitors' pricing, hires, and launches. Debriefing does it for me and delivers the takeaways in 10 minutes, not hours of scrolling. It's already caught moves I would've missed until a customer mentioned them. For a fraction of what enterprise CI tools cost, it's become part of how I run the business.
    JanRankwise
    Before Debriefing, competitor research was something we did occasionally because it took too much time. Now I get a clear, current view of how competitors are positioning themselves and where the messaging gaps are. It helps us sharpen campaigns and respond to market changes without turning competitive research into another full-time job.
    Aleksandr
    We wanted better competitive intelligence, but enterprise platforms were too expensive and still required someone to operate them. Debriefing gives us the useful part: the conclusions and recommended actions, without the enterprise contract, complicated setup, or ongoing time sink.
    WillFounderVentures

    You track the competitors you know We find the ones you don’t

    Core competitors Competitors you choose

    Select the direct competitors that already matter to your team.

    • Deep ongoing monitoring
    • Product, pricing and positioning
    • Hiring, funding and market signals

    Horizon Watch Competitors we discover

    We uncover evidence-backed threats you may not know to watch.

    • Substitutes
    • Emerging entrants
    • Platform threats

    Pull the brief into your own tools

    Read API JSON for your own system

    Read this workspace from your own system.

    • Competitors and dossiers
    • Signals with their evidence
    • Digests and battlecards

    MCP server The same read in your agent

    Claude, Cursor, or any MCP client uses that key.

    • List the competitors you track
    • Search signals and their evidence
    • Open a digest or a battlecard

    See the API docs

    Simple, transparent pricing

    Starter

    For a founder tracking a focused set.

    $80/mo

    • Includes
    • 3 core + 1 Horizon
    • Monthly briefs
    • Source-backed executive briefs
    • Email delivery
    • Change your core watchlist
    • Horizon Watch for substitutes, adjacent entrants, and platform threats
    • A monthly 1-1 call with the founder
    • Invite teammates
    Get started

    Growth

    Popular

    For a team that needs a wider, fresher view.

    $160/mo

    • Everything in Starter, plus
    • 5 core + 3 Horizon
    • Biweekly briefs
    • Slack delivery
    Get started

    Portfolio

    For multi-product teams and investors.

    $320/mo

    • Everything in Growth, plus
    • 8 core + 5 Horizon
    • Weekly briefs
    Get started

    Enterprise

    For a team watching a whole market, and for investors.

    Call us

    • Everything in Portfolio, plus
    • Unlimited competitors
    • Custom sources and signal priorities
    • Single sign on and audit log
    • A dedicated analyst
    Talk to us

    Compare every feature

    Questions founders ask us

    Something else? Read the full FAQ.

    What signals do you actually track?

    Six categories: product and pricing, AI and automation, new hires and layoffs, funding and acquisitions, content and distribution, and market and regulation. For each competitor we watch their pricing pages, product updates, job boards, homepage, and integrations pages directly, plus broader web sources.

    How is this different from Klue, Crayon, or Google Alerts?

    Klue and Crayon are enterprise tools built for larger teams. Debriefing delivers the same six categories at lower cost, in a short read built for founders. Google Alerts only catches published news.

    What data sources do you use?

    We watch competitor websites, pricing pages, homepages, product updates, job boards, integrations, LinkedIn, public web evidence, review sites, funding databases, and product communities.

    Is this worth it for a company my size?

    If competitor moves affect your roadmap, your pricing, or your positioning, this saves research time and puts the evidence in front of you faster.

    How quickly do I get my first debrief?

    Within minutes of signing up. We build your watchlist, run a first scan across all six categories, and send the debrief by email.

    What if there is nothing new to report?

    If a category has no new activity we say so in one line. A quiet cycle is useful information, and it still builds the trend line.

    Get your first debrief in 10 minutes

    Add the competitors you watch. We email the brief when it is ready.

    No credit card · Delivered by email